How to Keep Your CPA Low and CTR High in Facebook Ads for a Dental WordPress Theme

Why CPA and CTR Matter for Dentists Every dentist wants new patients without burning through their ad budget—that’s where CPA and CTR come in. CPA, or Cost Per Acquisition, tells you exactly how much you’re paying to get one patient through your door. The lower it is, the more profitable your campaigns become. CTR, or […]